Collactive

Depending on your point of view, Collactive is either a naughty way to game the system, or an interesting way of ‘pushing’ hot topics out to interested readers. Born of the ashes of an Israeli spam fighting team, the system allows you to create a link to an article, video, website etc and push out an ‘APB’ promoting it. The idea being that you can push up stories on Digg, Reddit, the BBC and so on.

I came across it when researching alternative promotional methods for the site (created a sample link here). I’m not sure that the gaming system itself can’t be gamed. Or that large volumes won’t swamp people with too much info. However, if they then allow subscription by channel, tag or interest then that has a lot of potential and removes a lot of the passive (and time-consuming) searching for interesting items that people do now on sites like Digg.

There’s a widget too. Not sure if this will work:

P..

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